When you think of classic American apparel brands very few can stand-up to Levi’s. Heddels takes us behind the scenes to get a peak into the Levi’s archives, which houses historical items ranging from jeans and apparel to promotional items. You’ll find past designs and styles as a source of inspiration to Levi’s current collections including their Spring/Summer line. The video highlights the Levi’s company baseball team, “Elseco”. Senior Designer Paul O’Neil uses a photograph from 1913 to re-create the iconic look. We won’t give too much away, just press play and enjoy.
