Purveyors of only the finest products, Encinitas-based retailer Lone Flag debut their newest endeavor, Coast Denim. Developed over the course of five years including being produced in Los Angeles, they designed Coast Denim to represent all things Southern California. The new products stay true to LF’s approach of creating durable staple items that are built on fir, form and function. You’ll find a mix of jeans, denim jackets, tees and so much more. Expect a full collection to drop on November 2nd, but in the meantime you can grab the rest of the pieces here.